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SINOTRUK held the 1st Anniversary of MAN Licensed Technology Product Market Launch & the 6000th MAN Licensed Technology Product Delivery Ceremony (Figure)

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SINOTRUK held the 1st Anniversary of MAN Licensed Technology Product Market Launch & the 6000th MAN Licensed Technology Product Delivery Ceremony (Figure)

The 1st anniversary of SINOTRUK MAN licensed technology product market launch & the 6000th MAN liecensed technology product delivery ceremony were held in Jinan. Chairman of Board of Directors of SINOTRUK (Hong Kong) Limited Ma Chunji, Executive Director and President Cai Dong, Deputy General Managers of the Company Yu Youde & Liu Wei, and Executive Director & Vice President Franz Neundlinger attended the ceremony. At the ceremony, Chairman Ma Chunji formally delivered the giant key of the 6000th MAN licensed technology product HOWO T7H to the user; Cai Dong delivered a warm speech; Yu Youde presented new truck models to General Manager of Quzhou Fuzhong Co., Ltd. Jiang Sanniu; Liu Wei presented neck massagers to two large customer representatives. Customer representatives, media reporters, and SINOTRUK staff representatives totaling over 500 people witnessed this historic moment of great significance. Cai Dong spoke highly of the cooperation between SINOTRUK and MAN in his speech: SINOTRUK is practicing a development road from Created in Germany to Made in China even Created in China, which has far-reaching significance for the future development of SINOTRUK and mutual long-term cooperation. In 2009, SINOTRUK formally signed a cooperation agreement with MAN, fully launching strategic cooperation between both parties. According to the strategic cooperation agreement signed by both parties, MAN obtains 25% of SINOTRUK shares plus one share with 560 million Euros; while SINOTRUK introduces TGA series truck technology platform, and technologies of D08, D20 and D26 engines with Euro III to Euro V emissions, displacement of 5, 7, 11 and 13 liters, covering power of 140PS-560PS; and complete set of axle and the corresponding front axle technology with complete ton range, covering wheel reduction and single reduction from MAN. Both parties establish a future-oriented strategic partnership for synchronous development. Since cooperation, SINOTRUK and MAN establish a joint working group to promote mutual cooperation projects. MAN offers comprehensive and multi-level support and help, successively dispatching nearly a hundred experts to assist SINOTRUK in technological improvements and quality improvement. The training of SINOTRUK by MAN in Germany has reached a total of 2130 man-days. After three years of development, by 2012, SINOTRUK has built MAN licensed technology engine production line, axle production line, cab production line and vehicle assembly line, with mass production capabilities. In January 2013, SITRAK, integrating the efforts of in-depth capital and technical cooperation between SINOTRUK and MAN, grandly rolled off the production line. SINOTRUK simultaneously introduces the complete set of advanced technologies from MAN; takes "fast and precisely occupy the minds of target groups, based on the first high-end joint venture brand in China, focus on reflecting the consistency with MAN quality" as the brand objectives; and integrates MAN authorization & licensing, staff training, quality supervision, production management and other global quality resources into the brand cultivation of SITRAK in the best way possible, marking SINOTRUK products in line with world-class quality standards. Since market launch, SITRAK products have successfully entered high-end heavy-duty truck market; have been widely praised by users; and establish an excellent image of domestic high-end heavy-duty truck brand of a Sino-German joint venture. In April 2013, SINOTRUK successfully launches HOWO-T series heavy-duty trucks; which is the new generation of highly safe, highly reliable and highly economic product produced by SINOTRUK using MAN licensed technologies, utilizing the same MAN production equipment, adopting the same MAN factory inspection standards, combined with China's national conditions and 50 years of mature heavy-duty truck manufacturing experiences. T7H & T5G products completely adopt German standards from design concept, product design, production equipment process, production consistency management, experimental verification, through to product release, with the world's top heavy-duty trucks’ active and passive safety, and cab collision indicators in line with Swedish standards. Since market launch, MAN licensed technology products feature outstanding growth results. Over the past year, C & T series trucks with the application of MAN licensed technologies are highly praised by the majority of users for its advanced technologies and stable quality, with a substantial increase in market recognition, and better production and sales month by month. Some trucks currently have traveled over 400,000 km, with positive user feedbacks, achieving the success of introduction into market the same year. During the cooperative innovation with MAN, SINOTRUK not only successfully obtains engine, axle and vehicle technologies of the world's advanced level from MAN; learns product development ideas, business processes and management methods; but also learns work attitude of excellence and serious & responsible work style, to achieve a comprehensive improvement of personnel quality and innovation capabilities. Cai Dong said in his speech that, in "quality brand benefits" activities conducted in this year, SINOTRUK shall place the works of MAN licensed technology products in a more prominent position; especially focusing on giving full play to the brand leading role of MAN licensed technology products, clarifying the "three unwaveringly" brand development ideas: First, unwaveringly take the market development of MAN licensed technology products as the main line to popularize SITRAK and HOWO-T Series brands on the market, and rapidly increase tractor market shares; Second, unwaveringly clarify product orientation, with scientific brand division. With MAN licensed technology products as a new generation of Chinese heavy-duty trucks, SITRAK is oriented for made in China with international advanced technology to seize the high-end market; HOWO-T series are oriented for the application of MAN liecensed technologies in China with large quantity and wide coverage to seize the mid- to high-end market; Third, unwaveringly adhere to product scientific division. Focus on product orientation, especially medium-heavy trucks with MAN licensed technology applications of D08 engine, enable product division clear to specific customer groups by specific truck models; and make technology R & D, after-sales service, finance and other supports to partners and customers more effective. Currently, these development ideas are being translated into actions of SINOTRUK to provide guarantees for sustainable improvement of MAN licensed technology products. Following Huanghe, Sitaier, and HOWO, the fourth generation of SINOTRUK products – C & T series MAN licensed technology heavy duty trucks are forming new market advantages, continuing to lead the industry technology development direction. This not only injects strong vitality into the sustainable development of SINOTRUK, but also has brought and is bringing the majority of users a higher level of driving experiences and generous benefit return. As the cradle of China’s heavy duty truck industry, SINOTRUK proves again with practice that, SINOTRUK has always been a leader in China’s national heavy duty truck industry, well worthy of the title of heavy duty truck leader. MAN licensed technology products carry the glory and dream of SINOTRUK people of powerful China of automobile, and bear the historical mission of win-win development with strategic partners and customers. SINOTRUK will certainly make MAN licensed technology products the domestic heavy duty truck product benchmark, continue to lead the upgrading of China’s heavy duty truck industry, provide users and repay the society with better quality products and services.

Pub Time : 2014-09-25 16:24:45 >> News list
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